If you are a social media

 manager or page owner.

The most important part of your job is consistently posting the right content at a medium-high frequency to compete with increasingly crowded feeds.

At the beginning you come up with a lot of super-creative and effective content ideas. The page followers are growing, engagement is high and sales are going well.

But as time passes, ideas dry up, perspectives get fixed and everything slows down.

It becomes tough for you to see the same product in a fresh and exciting perspective.

You feel frustrated.