Updated: Jun 24, 2020
The year 2020 will bring pushes for personalization, specialization, hyper-focus, and thoughtfulness. Your dedication to updating your content marketing strategy as trends shift is key to keeping your audience loyal in a competitive world.
So this year, make sure to give as much thought to your visual approaches as you do to your research and concepts. Keep your content customized, concise, elegant, and targeted. Your audience will notice!
Humans are visual learners
The statistics are clear. Humans process visuals 60,000 times faster than text.
While consumers only retain 20 percent of what they read, they can retain 80 percent of the visuals they see. Integrating visual marketing into an overall campaign is invaluable.
Customers — also known as humans — are visual beings. And information presented as a visual is much more likely to stick than another type of marketing content.
Scientists have found that the average attention span of a goldfish is nine seconds. And a human’s ability to concentrate is typically lost at eight seconds. This means most humans have less ability to concentrate than some goldfish. When information is presented with a relevant image, they will most likely retain at least 65 percent of that information three days later. Read more at Gist: The Importance of Integrating Visual Marketing into Business Strategy https://getgist.com/importance-of-visual-marketing/
A digital marketing target audience needs quick, frictionless information – straight to in boxes, social feeds and web search results pages. Visual assets make this possible.
They require less buy-in than a text-heavy blog post or lengthy white paper. Plus, visuals accomplish numerous marketing goals, like: Brand awareness and identity; Product or service demonstration; Content scannability; Social media shareability; Lead generation and sales enablement.