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Integrated campaign

Brief

The Rilastil brand was born in 1972 in Italy and was one of the first to show how knowledge and innovative methods of pharmaceutics can be applied to the beauty, face and body care products. Rilastil has become an example of quality and innovation in the Italian cosmetics industry.

Berta&Agency came with a task to create a promotional campaign for its client - Rilastil brand ambassador in Lithuania. The main goal was to create a visually appealing campaign of Rilastil Aqua product line that would be a refreshing summer start for customers.

Insight

Most people don't moisturize their skin enough in the summer.

Solution

We wanted to encourage cosmetic customers to start the summer season with the top quality Rilastil Aqua product line and remember to hydrate their skin. A new advertising campaign was created and it appeared on the city traffic screens of JCDecaux Vilnius, as social media posts, stories, digital ads and video ads.

Client:

Berta&Agency

Brand:

Rilastil

Copywrite:

Berta&Agency

Creative/Visual production:

Visual Marketing House

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+ 370 609 74 675

Vilnius, Lithuania